The Boulevard has been revived by Fawn James with an artistic programme led by Rachel Edwards.
Fawn James, Founder & Chair
Fawn is a Director of Soho Estates, having joined in 2009 after graduating from the University of St Andrews. Her grandfather was Soho Estates’ founder Paul Raymond, an entertainment impresario and property investor, who staged revue and variety shows at countless Soho venues from the 1950s onwards. Fawn intends to honour her grandfather’s legacy by helping to promote Soho as an arts and entertainment district.
The regeneration of Walker’s Court has provided the ideal opportunity to amalgamate her passion for the arts and to embrace her heritage.
In founding the new Boulevard, tribute is being paid to the original theatre of the same name which sat on the same site from the late 1970s.
Fawn is a member of the Executive Committee of the Royal Variety Charity and is a Trustee for Soho Theatre and Mousetrap Theatre Projects. Alongside her enthusiasm for supporting the arts, Fawn has initiated a Corporate Social Responsibility scheme for the company, which focuses its support on charities and projects in the local area, tackling issues affecting the communities in and around Soho.
Rachel Edwards, Artistic Director
Rachel is the founder of the award-winning Tooting Arts Club, a site-specific theatre company based in south London. Rachel has produced all of their critically-acclaimed shows, community events and a number of popular pop-up cinemas in Tooting and further afield.
In 2016, Sweeney Todd – set in Harrington’s pie and mash shop in Tooting – won Best Musical at the Off West-End Awards with Rachel winning the Best Producer award. She also won in the performance category of the Hospital Club’s ‘Top 100’ Awards recognising the top 100 people the creative industries in the UK. Rachel was also nominated for ‘Producer of the Year’ at the Stage Awards for the West End Transfer of Sweeney Todd, described by the Guardian as ‘The most remarkable West End transfer in living memory’.
In 2017 Rachel transferred Sweeney Todd to New York, re-creating Harrington’s pie and mash shop Off-Broadway. The production won Outstanding Revival at the prestigious Lucille Lortel Awards and was also nominated for seven Drama Desk Awards. It ran at the Barrow Street Theatre until September 2018 becoming the longest running production of Sweeney Todd in history.
Founder & Chair – Fawn James
General Manager – Leon Scott
Artistic Director – Rachel Edwards
Executive Director – Martin Ball for Creative Juice
Production Coordinator – Stephen Daly
Programme Coordinator – Emma Groome
Sales & Marketing Manager – Lucie Blockley
Event Sales and Relationships Manager – Beatrice Outram
Sales & Marketing Consultant – Kym Bartlett
Press Representative – Ben Chamberlain, Laura Myers and Augustin Wecxsteen for The Corner Shop PR
Commercial Director – Lawrence Keal
Head Chef – Greg Hillier
Head of Technical – Ryan Beattie
Technical Supervisor – Megan Sorohan